Scholars and psychologists have noted how social media alters human connection. This shift makes opportunities for real-life interactions increasingly important. Big gatherings thus become rare chances for communal experiences. Seen this way, fan conventions are no longer merely commercial events, but vital spaces for reconnecting with our social nature. The certainty of meeting a beloved character, sharing a moment, or taking a photo encourages participation, much like attending worship services to meet fellow congregants and clergy. This underscores the costumor’s responsibility in delivering authentic experiences.
I have always seen this involvement as providing an immersive space for the public to create unique memories by interacting with their favourite characters in real life. My community aims to offer the public this authentic experience, wearing a costume not as a simple imitation but as an exact replica in both appearance and behaviour.
My work aligns closely with what’s called the Experience Economy. Selling costumes is only a small part of a larger role: creating unique, memorable experiences for the public. My work is part of an industry focused on delivering immersive events and experiences, not just products or services. My field is still emerging and relatively niche. Yet its contribution to the growing experience economy, especially at events like Comic-Con, is significant. A paradox lies in the fact that an evolving creative profession faces the orthodoxy imposed by the CRLs (Costume Reference Libraries).
This post is adapted from my doctorate research on the intersection of religiosity and fandom.